In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even in case your instructor made you memorize all 23) I advised you to not use serving to verbs or passive verbs in your advertisements or promotion copy. They weaken your copy. Few will reply to what you say.

Those “few” are potential or new clients. Is that what you need?

No! You need a lot of potential and new clients.

Probably probably the most highly effective phrase which was included on this listing is FREE. Nothing is cheaper than free.

Here are another advised phrases. I’ll guess you possibly can squeeze in a couple of extra);

Colorful… Colossal… Complete… Confidential… Crammed…

Delivered… Direct… Discount…

Easily… Endorsed… Enormous… Excellent… Exciting… Exclusive… Expert… Elegant…

Famous… Fascinating… Fortune… Free… Full…

Genuine… Gift… Gigantic… Greatest… Guaranteed…

Helpful… Highest… Huge…

Immediately… Improved… Informative… Instructive… Interesting…

Largest… Latest… Lavishly… Liberal… Lifetime… Limited… Lowest…

Magic… Mammoth… Miracle…

Noted…

Odd… Outstanding…

Personalized… Popular… Powerful… Practical… Professional… Profitable… Profusely… Proven…

Quality… Quickly…

Rare… Reduced… Refundable… Remarkable… Reliable… Revealing… Revolutionary…

Scarce… Secrets… Security… Selected… Sensational… Simplified… Sizable… Special… Startling… Strange… Strong… Sturdy… Successful… Superior… Surprise…

Terrific… Tested… Tremendous…

Unconditional… Unique… Unlimited… Unparalleled… Unsurpassed… Unusual… Useful…

Valuable… Wealth… Weird… Wonderful.

The above listing matches many services. What in case you’re promoting sweet? Might it’s tasty, creamy, scrumptious, and so on.? You should add to or delete from this record as you check your advertisements);

What! You do not run check advertisements?

Well, you need to.

Try these phrases advised by Robert W. Bly in his e-book The Copywriter’s Handbook: easy methods to… why… sale… fast… straightforward… discount… final probability…assure, outcomes… confirmed… save.

Robert W. Bly says in his ebook that in some copy the phrase “free” is used over thirty occasions.

That have to be a superb one!

I have a categorised advert operating this week and it begins out with guess what: Free! The phrase is capitalized and in daring print and the advert is in a field.

That ought to do it.

I’ll nonetheless speak to you when I’m wealthy.